We often see businesses choosing to build for both platforms. The number of mobile app downloads each year has been steadily increasing. In , there were billion app downloads worldwide excluding re-installs and app updates. Though global download growth and the amount of time spent in mobile apps are both steadily rising, download growth in the United States is levelling off as shown by App Annie data above.
A report by Comscore further supports this trend: In one quarter of , two-thirds of smartphone users in the U. In a survey conducted toward the end of , nearly three-fourths of respondents said that they have at least 11 apps downloaded on their phones not including pre-installed apps.
So while new apps are not downloaded very often, the average user still has a decent number of apps already vying for their attention.
Downloads, however, are a pretty weak metric for success. How often do you purge your phone of previously installed mobile apps? Many users do, primarily because those apps are not being used. Among the other top reasons for uninstalling: not enough space on their phone, excessive advertising, and excessive notifications.
As CleverTap points out, all of these responses speak to one thing: a poor user experience. Functionality is everything, and poor UX can guarantee the failure of your app.
Google is creating apps to improve the experience of users and strengthen their connection to the brand. Google may own the most apps on the market, but Facebook ultimately wins with 4 out of the 5 most downloaded and most used apps. Also interesting to note is that all the apps in the top 5 are social or communication apps. This aligns with findings about the most popular app categories more on that below.
Of all the mobile apps in the Apple App Store, the most popular category for developers is gaming apps. Statista does not specify whether or not pre-installed apps are included in their data. As App Annie reports, the lines are beginning to blur between social apps and entertainment apps as new generations turn to them for similar purposes.
While users spend most of their time in social and communications apps, they frequent their music apps more than any other app type—launching them nearly 3 times per day, on average.
This is a little hard to believe, considering how often users seem to log into Facebook, Instagram, their texting apps, and even email, on a daily basis. Millennials and gen Z are the two most tech-savvy generations with rapidly growing purchasing power. If your app targets these groups, understanding what makes them tick will help you persuade them to adopt your app. On a daily basis, millennials open their mobile apps more than any generation prior. Are you one of them?
Younger generations today are tech savvy and always on their phones. Build a great app, build their trust and loyalty, and they will come back time and again. As ComScore points out, smartphone users between the ages of 13 and 24 are the heaviest mobile app users. This is supported by App Annie data , which shows that gen Z holds the crown for total number of sessions and total time spent per month in top, non-gaming mobile apps.
As App Annie also points out, gen Z is set to soon surpass millennials as the largest generation, so if your target audience falls in this age group, this is good news for you. Lastly, we round out this piece with some insights on mobile app revenue. Today, 1. Android users have even more from which to choose, with 2. These apps have come to play a huge role in the way we live our lives today. Through them, we can access pretty much the entire Western canon of music and much beyond it too , meet romantic partners, and manage our diaries, documentation, and payments.
Apps have also played a part during the coronavirus pandemic that has shaped , helping to facilitate social distancing and contact tracing for example. The market for these apps is about as big as they come. It is estimated that the global number of smartphone users will rise to 3. If we looked at it in terms of devices, there are more connected mobile devices in the world 7. Emerging economies are catching up. But will it surpass Google Maps?
Probably not. Even with a smaller mobile app market share, Apple users still spend more money. But Apple users still dominate app spending, at nearly double the rate of Android users. Technology usage varies by generation. Mobile app usage is no exception. You probably assumed that younger generations spend more time using mobile apps than people who are older.
If so, that assumption was correct. As you can see from the graph, people between the ages of spend about 1 hour and 15 minutes per day using mobile apps. Even mobile users over the age of 65 spend close to an hour mobile apps every day. Not all mobile usage is created equally. In addition to the differences between operating systems, the usage will also vary by the type of mobile device that people use. People have smartphones, tablets, desktop computers, and laptops.
You can even access content and apps from smart TVs, watches, smart home devices, and smart vehicles. But there are certain categories that are dominated with smartphone app usage. These are the top categories that people turn to their smartphones for. Logically, it makes sense. People need to access maps and GPS services on the go, so a smartphone is obviously the best choice. People have so many ways to buy online, yet they still choose to use smartphones at a high rate. News and information is another category that jumps out at me.
If you recall from earlier, there are twice the number of smartphones worldwide than tablets 2. But tablet usage is starting to catch up with smartphones. People download more apps on their smartphones and use more smartphone apps on a monthly basis. However, tablets outperform smartphones by a hair when it comes to paid apps or subscription purchases via an app. This could be a category that tablets will continue to control in years to come. While tablets may not be as popular as smartphones, they are used for specific purposes.
If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet. Since tablet screens are larger, the gameplay and user experience will be enhanced.
Like nearly everything else, behavior changes by location. This same concept can be applied to app usage.
But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well. As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses.
In many ways, this graph mirrors what we saw previously. As downloads rise in India, it makes sense that users would spend more time using apps. There is one thing that remains consistent across the board for each of these countries. The time spent on mobile apps is growing each year. Take a country like Italy, with a fraction of the population compared India. Android dominates the global market share. Mobile apps are part of our daily lives. Even though mobile usage and penetration are at an all-time high, every piece of data that we analyzed shows we are still trending upward.
This is encouraging for anyone who has a mobile app or plans to build one. So use this guide as a reference to help you understand the mobile app industry from a download and usage perspective. Our easy-to-use platform allows you to create an iOS and Android app simultaneously, without writing a single line of code. What metrics are you tracking to measure the usage statistics for your mobile app?
Sign in. Users need to download your app. Users need to use your app. The Apple App Store has 1. There are 2. The average smartphone owner uses 10 apps per day and 30 apps each month. Global Downloads People all over the world are using smartphones and tablets. Free vs.
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