When embedding the logo in a web page or other digital content, be sure to include "alt text" for screen readers. Download these logo files for use in programs like Microsoft Word and PowerPoint. They're not intended for high-end print projects. There are many tools across the PSU campus that departments can use to promote events and share announcements. PSU's Embolden brand marketing campaign investment in shines a light on PSU's compelling story, sharpens the university's image.
It helps PSU better compete for students in a more crowded local market, marketing, and communications tools and templates that reflect the new Embolden campaign look and feel are available to the PSU community. Connect with members of the Integrated Marketing Council who serve as a leadership team that helps advance an integrated approach to campus-wide marketing communications.
As you promote your campus unit, we encourage you to use the marketing communication tools provided on this site. This ensures that all your communication incorporates the University's visual identity , writing style , and key messages. Contact Tracy Weber for access to the planning worksheet. Connect with Portland State University's vibrant, urban community on social media.
Find commenting guidelines and information on acceptable social media practices. Use our online ordering system to order business cards, letterhead, and envelopes opens new window. Digital PSU letterhead pdf. The new Portland State logo is unlike any in collegiate athletics.
Clean, distinctive lines create an elegant but striking design that reflects our values and moves us into a new era of PSU athletics. The new Viking logo exudes power and intimidation -- just like our teams. Our old Viking logo lasted nearly 20 years. But change is good. We are grateful to Nike for their hard work and ongoing partnership with PSU.
Kyle P. Gold , Portland State University Follow. Brand logos are a critical element of brand image equity in the process of visually conveying brand values to a consumer base. While previous studies have discussed logo design elements like color, typography, and complexity on their ability to convey brand attributes - little research has been done on logo shape.
This study examines the relationship between brand logo shape - that of the geometric outline of a logo - and the concept of brand personality.
To accomplish this, stimuli was created and presented via survey to test if consumers could recognize brand personality factors from a series of designed geometric brand logos in order to find distinct relationships between brand personality factors and individual geometric shapes.
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